3 SEO Mistakes That Will Get You in Trouble

Search engines act as crucial pathways, guiding potential customers to your digital doorstep. To enhance visibility, digital marketers optimise webpages so they can be interpreted correctly and pushed up the rankings.

Here, we highlight three SEO tactics that, if mishandled, can lead to trouble.

Duplicate content

Issue: Despite being discouraged, around 50% of websites grapple with duplicate content. This occurs when identical blocks of text exist elsewhere online, creating confusion for search engines in ranking priorities.

Impact: While no set penalty exists, search engines may struggle to identify the primary source, potentially affecting your page’s visibility.

Faulty images

Issue: Whether due to their excessive size or a non-optimized format, suboptimal images create a ripple effect and can be particularly detrimental to SEO efforts.

Impact: Such images significantly impede page loading times, leading to a suboptimal user experience. Search engines, prioritizing user satisfaction, may interpret slow-loading pages negatively, affecting the overall SEO performance.

Broken Links

Issue: Broken internal links lead users to encounter a frustrating 404 error page, creating a perception of a low-quality site. Moreover, these broken links hinder website crawlability, potentially impacting ranking.

Impact: Beyond user frustration, broken links contribute to a suboptimal user experience, diminishing overall site credibility in the eyes of search engines.

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