3 Big Digital Marketing Mistakes to Avoid at All Costs

Website error message

3 Big Digital Marketing Mistakes to Avoid at All Costs

Your digital marketing strategy can make or break your business – fortunately, there is a lot of information out there on how to do it properly. However, what are some things you should definitely NOT do.

Here are three foundational mistakes you really should avoid making:

Disregarding SEO

Rumour has it that SEO is dead. Guess what? It’s alive, very well and absolutely vital. The rules of SEO may change constantly as the years progress, but it has never disappeared. Make sure that you are well acquainted and updated with SEO best practices and apply these in your digital marketing strategy.

No specific audience

Do you have any idea just how wide your potential user base is thanks to the web? Without identifying your target audience you’re a mere voice in the wilderness, addressing no one in particular, hoping that someone is bored enough to listen. Find out who wants your service, when they are available, what they like and get in touch in a targeted and strategic fashion.

Ignoring mobile optimisation

If your website is still not optimised for mobile, chances are, you are missing more than half of your potential customers. As of 2019, 62% of internet users accessed it on mobile devices. Mobile optimisation not only allows you to reach mobile users, it also provides a better user experience for your customers.

Get in touch if you need help

These are just three foundational things you can’t afford to disregard in your digital marketing; there are so many more techniques that marketers and business owners tend to overlook.

Contact us today if you’re struggling with any of these points. We can help you take your digital marketing strategy to the next level, starting with free advice and audits.

Contact Us

Share this post?

Contact Us